The priciest real estate at the grocery store is directly in front of the checkout. The magazine industry figured this one out long ago. What else are you going to do while waiting to get groceries tallied up? Now, small refrigerators offer supercharged drinks to get you fired up after pushing that grocery cart around.
Store managers find that when they take items off the shelf and put them in an attractive point of sale display in a prominent location in a high-traffic area of the store, the items sell several times more often than when left for the shopper to find in the normal shelf location. You know you didn’t plan on buying those corn chips, but that new display of with corn chips paired with jars of nacho cheese was just too much to resist. Point of sale design spells “impulse sales.”
The most common types of POS design products are:
Free Standing Displays – You can place these anywhere they fit, but most frequently are seen in aisles and window displays.
Counter Top Displays – Just as the name conveys, these point of sale displays are used on top of counters.
Wobblers – The are used to cross-sell products, for example, a wobbler sitting in front of a packet of school notebooks and spirals is used to display pencils or pens to remind customers to not forget these writing utensils.
Studies have proven out the effectiveness of using POS displays to increase conversions. The goal is to get your customer to pick up an item that is presented in some type of point of sale display. Studies show that 75% of shoppers will purchase an item that they pick up to review!
Let’s get a great POS design in your retail shop. It’s easy to get started with a quick quote or just give us a call at 0433 399 294.
If you are a new business owner, now is the time to think about your professional image. Maybe your business has been around for years, but you have a new product or brand. We can help you create a brilliant brand identity for your new product or for a new business. Brand identity ties into all your offline and online marketing. Our graphic designer team creates artwork to stamp your business identity across the continent and globally if you wish.
Online marketing campaigns need graphic designs services for web backgrounds, banners, Facebook and Pay-per-click advertising, presentations, ebook and information reports, infographics and logos, to name a few.
The Web is fast becoming the replacement for the “yellow pages.
There are a number of ways professional graphic designers can enhance your image. Typically, business owners think of using a professional graphic designer for a logo. There are several other ways a professional graphic designer enhances your business image.
Businesses with a store front need signage, brochures and business cards to hand out and displays to show their top products. Professional graphic designers offer a combination of media to include print, digital and textual.
Why Hire a Pro Graphic Designer?
If you think about what a graphic designer can do for you, you will ever wonder why you didn’t put one on your payroll. A professional graphic designer does a lot for a business. Graphic designers plan, analyze, and create materials that are visual in nature for companies to communicate their message to others. Graphic designers consider every side of the picture including cognitive, cultural, physical, and social factors.
Many companies look to a professional graphic designer as someone who comes in to their company, and creates material that has a visual appeal to them and their customers. For this to happen, they look for designers who have a track record of excellence. There was a time that a business had to use an expensive marketing company to gain access to a professional graphic designer. Today, there are plenty of artists working as freelancers. Typically, freelancers are a great value and don’t have the overhead costs carried by corporate marketing companies.
Just as you need a professional graphic designer, you also have to be careful who you choose as well. No one knows your company better than yourself. You know exactly what image you wish to portray to your customers. It is for this reason, you must look for a graphic designer who you can get along with, can learn about your company and can mesh well with what you are trying to achieve. The person has to evaluate your company and understand what you are about.
Developing a positive image is essential to making money. When you can brand yourself well, people will favor your products or services. A graphic designer bring make that a memorable image.