Meet the Team

Ray Giridharan

Founder/Project Manager

Ray Giridharan Founder/Project Manager

Ray is a hands-on marketing mentor with a demonstrated history of helping businesses thrive. Adept at communicating with customers in a language they understand, he has been the driving force behind the market growth and increased customer loyalty of numerous companies bound by tight budgets.

Both B2C and B2B focused, Ray gained a significant portion of his experience heading a UK-based beauty retail chain – which he successfully marketed to achieve notable year-on-year sales through clever rebranding and promotion. Committed to a start-to-finish approach, he oversees all projects with a high degree of passion and integrity.

Jeremy Pomeroy

Branding Consultant/Graphic Designer

Jeremy Pomeroy Branding Consultant/Graphic Designer

Jeremy is an award-winning graphic designer and art director with over 10 years’ experience in the industry. Working both client and agency side in Sydney, London and Medellin, he has designed and consulted for both big brands and smaller scale businesses across a range of industries – from IT and recruitment to advertising and media.

Throughout his career, he has acquired extensive skills in advertising, corporate identity, packaging, print collateral, exhibition graphics, web and multimedia. Highly detail-oriented, his strengths lie in conceptual design, information architecture, project management and business development.

Leon Fernandes

Online Marketing Consultant/Project Manager

Leon Fernandes Online Marketing Consultant/Project Manager

Possessing over a decade’s worth of experience in web design and development, Leon brings a wealth of expertise to his role. With a background in sales and search engine marketing, he has worked extensively and successfully as a freelance web specialist predominantly within the IT, sales and construction industries.

Leon possesses an inherent knack for clever web solutions, resulting in well-crafted sites that are both creative and functional. A dedicated marketing consultant and project manager, he is always keen to share his knowledge with clients to help them achieve business success.

Madhur Bhatia

Software Development Manager

Madhur BhatiaSoftware Development Manager

Madhur is a (PMP) certified Project Manager who manages software development projects from initiation to delivery. He’s well-versed in agile and SCRUM methodologies for product development, client implementations and stakeholder management.

He’s a Melbourne-based member of the Total Marketing Australia team and brings over 13 years of experience in software project management to the team. In the past he has led client-side projects for Mobile Apps (IOS & Android), Java and PHP platforms using different verticals, payment gateways & in apps, ERPs, CRMs, e-learning platforms, social networking along with apps in the gaming, healthcare and social sectors and location-based services. In summary he’s led 500+ software development projects valued at between $500K and $1.5m USD.

Following a Master in Computer Applications Madhur gained a Project Management Professional (PMP) certification in 2015 from Project Management Institute (PMI) along with a Microsoft Certified Technology Specialist (MCTS) certification.

Knowledgeable, supportive, creative and a strong team player, Madhur has worked extensively with a variety of technologies such as PHP, Java, IOS, Android, MySQL and developed a strong and respected reputation in the industry.


Karina Diaz

Graphic Designer/Illustrator

Karina DiazGraphic Designer/Illustrator

Karina has been a creative for over 17 years, having cut her teeth in some of the world’s top advertising agencies in Colombia, Sydney and London. Highly customer-focused, she not only prides herself on delivering world-class design that achieves results but she also offers every client a refreshingly-personalised level of service.

As well as possessing a keen eye for beautiful design and illustration, Karina also understands the importance of simplicity and accuracy in reaching audiences. Her approach is both clever and inspired.

SEO Expert

Edmund Pelgen

SEO Expert

Edmund PelgenSEO Expert

A highly-skilled SEO expert and digital marketer, Edmund has over 12 years’ industry experience.
Former Head of Search and Content for a leading Australian digital agency and boasting a strong entrepreneurial background, he understands exactly what is needed to help businesses big and small grow their online visibility.

Having worked with numerous multinationals, Edmund is now dedicated to sharing his expertise with SME business owners and managers who are looking to gain that competitive edge. Edmund not only knows the tech but is also effective at communicating best practice. His services range from offering complete SEO ‘kickstarts’ for beginners to helping business learn to do it in-house.