Pay-per-click (PPC) advertising, such as that offered by Google Adwords, is an effective way for businesses to attract new visitors to their website. Not only does it offer immediate results, but the real benefit is that you only pay when your advert works. But an effective PPC advert should be doing more about than just baiting for clicks.
To get the very most out of PPC advertising, those clicks need to be converting into paying customers or clients and this is where we can help. We understand that whilst using the right keywords and phrases is critical, targeting the right traffic can ultimately lead to the most conversions. From tracking existing conversions to segmenting your audience and setting up your landing page correctly, we can help you get the very most out of this promotional tool.