POS material production is an important part of your branding and marketing mix. Point of sale materials should always capture and reflect the branding, and yet be context specific to ensure that there is a high likelihood of the potential buyer seeing your product and buying it.
When designing point of sale materials and product packaging, we undertake a detailed process. Firstly, Total Web Design gains a detailed overview of your organisations branding and goals.
We understand that in order to build point of sale materials that are effective and have greater market appeal, we need to invest time into the research phase. We undertake market research into competitors, colour theory and store positioning. Total Web Design can work to any client brief and to help refine and measure the right parameters for high quality product and point of sale design.
Total Web Design can work towards an agreed budget and time-frame to produce point of sale marketing materials and product design that speaks to your target market.
Fortunately, Total Web Design have a thorough understanding of the rigorous and detailed requirements of effective retail design. Our graphic designers and branding specialists have got several decades of point of sale design experience behind them.
We can follow your brief and then undertake the right research in order to bring the point of sale materials from concept to delivery. This may include spending tie in-store and investigating product positioning and retail marketing by competitors in order to gain insights for earlier on in the production process.
Our creative concepts are kept relatively simple earlier on, to ensure that we can deliver on specific parameters. Then as we go through the POS design drafting process, we can further refine the design to your organisation’s specific needs and according to your budget and requirements.
Throughout this process we can recommend different material and finishing options as well as the appropriate dimensions for your POS design.
The end result is a point of sale design that is optimal quality and designed to be appealing to your target audience and to gain maximum impact in the retail environment. The types of point of sale marketing materials that we produce include (but aren’t limited to):