Competition is fierce online, and the top places on the search result pages are the most hunted for; therefore, any website owner who wants to capture traffic from the Web needs to use a whole strategy to attract the best visitors and the highest traffic. The working principle for the blog optimization for search engines is the keyword.
When you start the race for SEO (search engine optimization), you already have an advantage: blogs are usually the ones to capture traffic more than static sites due to their highly informational content. By keywords we mean those phrases that a user types in the search box of an engine.
Blogs mainly rely on articles that are regularly updated and re-freshened, so that they have something new to offer all the time. New content with new keywords and informational articles captures new traffic.
Preparing for a Blog
Before you write the blog content, your SEO analyst will make a list with keywords related to your domain and which are most likely to be typed in the search box by Internet users. A brain-storming session is ideal to find the best structures you need to include in the pages and articles. There isn’t a single recipe to capture traffic and requires tweaking the recipe over and over.
Keep in mind that there are some rules you may have to follow here as well. For instance, choosing some very general keywords is not the best way to promote a business via a blog given the fact that though you may receive a high traffic, the profit could remain modest. Too broad terms attract all sorts of users, even those that are not interested in purchasing something. SEO experts use all sorts of parameters to check the profitability of a blog, and one of them deals with the number of relevant visitors a web page attracts.
The status of pages and keyword searches may change from one day to the other, given the intense competition that characterizes the Internet in general. Also, search engine companies change around their programs in an attempt to deliver better results to people searching for information. Consequently, the more frequently you update your web blog with new content, the better chances you have of benefiting from changes in search algorithms.
Marketing online isn’t akin to hitting an “easy button