Are you a no-name business?
How do you envision your business? Do you think that vision jives with the consumer’s? Selling a no-name item takes time and patience. Sometimes small businesses overlook putting a line in their budget for branding. Or the owner has the notion that his business isn’t grandiose enough for a brand.
If you are selling retail products you spend all your time promoting the virtues of your products. It’s nearly impossible to sell online without a brand. After all, you’re competing on a global basis. Without a brand you become a commodity. Your stuff is just the same as all the others.
Want proof? Take the Nike “swoosh