Painfree and Effective Branding

It doesn’t take too much searching across the web to understand the origins of branding.  Rancher’s used iron twisted into initials or a shape to sear the business end of their cattle with a brand.  This stamped the cow for life forever connecting the ownership of that animal to the ranch.

Often new businesses don’t understand how important branding is for their marketing dollars. In fact, studies show companies that spend marketing dollars on advertising before they establish their brand identity is like tossing dollars into the fire.  Total Web Designs is a marketing and website design company that takes the pain out of brand development.

Branding is not marketing, nor is it advertising or a logo.  Branding is your company’s personality. First you establish your personality and then you connect with an audience who relates to your personality – or brand.

Branding Strategies That Connect

It’s likely that your business isn’t the only one out there. If you are a plumber in Adelaide, Australia ask yourself what sets your services apart from the rest of your competition.  We bet that there is a branding statement ready to burst onto the marketplace.  Our branding strategies help buyers distinguish your Adelaide plumbing services from the rest.

A strong branding strategy is essential to win the battle for new customers. Think a moment about why you have a loyalty to a specific automobile or computer.  Chances are that company brand made a connection to your core values.  Maybe the automobile manufacture was the first to market hybrid autos in Australia.  If you love Apple computers, perhaps you believe that people that settle for other PCs are clearly not as in tune with leading-edge solutions as you are.  You connected to these product brands at a very core level.

Business Branding

Our branding professionals work with you to develop a brand that leaves little question as to who will benefit from your products or services.  Here are a few questions we’ll ask you during the brand development process:

• What is your mission statement?
• What is your tagline?
• What are your company specialties?
• Describe the qualities of your products or services.
• What are the core values of your company, your products or services?
• What kind of buyer is attracted to your products or services?
• How old are they, what gender, where do they live, what is their income, and what do they value?

Business branding tends to build customers loyalties which last a lifetime. You brand is what your company stands for and what it will be known for—it’s a promise you make to the world.  Your brand promise is what makes a connection to buyers. It may be the only reason why they considered your product in the first place.

You can dump a truckload of money into advertising, but if you haven’t nailed down your company’s branding statement, that dump truck is hauling your business away.

Need help to get started?  Our initial branding consultations and quotes are always free.