ON PAGE OPTIMISATION—HOW TO TALK TO YOUR SEARCH ENGINE

SEO website designers Australia use on page optimisation of website content to help search engine robots understand exactly what that webpage is about. Onpage optimisation is a large part of the overall strategy for search engine optimization to get to the Top 10 searches. Getting your website to the first page of a Google or Bing search is where your web pages need to be when people search for a keyword phrase that is relevant to your overall website or niche. If your site is not in the Top 10 then your website is not being located by those people searching for products or services you may offer.

Search engine optimisation, or SEO, includes a plan for on page optimisation and off page optimisation. You use onpage SEO to tell the search engine “bots” what your web page is about. The term “bots” is short for “robots” which are the programs that parse through each page of your website evaluating what the website is all about.

ONPAGE OPTIMISATION—GET INDEXED FAST

In the world of Internet search and indexing, companies like Google developed “bots”, or robots, which are programs. It is the job of the robots to identify information about your website, collect snippets of relevant content and populate the search engine index with those snippets. This is where you need a sound plan for on page optimisation.

When you use a search engine like Google to find out information about Sydney sports bars or best sports bars Sydney you aren’t really searching through the entire Web. You are searching an index. That index is built by the robots and includes those snippets of information you provided in the content on your web pages. Our SEO specialists have developed a failsafe protocol for on page search engine optimisation.

Total Web Design’s onsite SEO uses every opportunity to provide those robots with the exact information that the program is looking for so that your web pages are indexed quickly, sometimes in just a couple of hours instead of days. Also, this on site SEO protocol ensures that the search engine indexes are loaded with information that is relevant to not only that specific web page, but also to the entire website. We take on page optimisation very seriously.

WHY WORRY ABOUT ON PAGE OPTIMISATION?

We know the search engine robots are only as good as what they are programmed to look for as far as pertinent information on your site. Using on page optimisation techniques guarantee that all your web pages are in the search engine index.

That information is what shows up on when people search for Sydney sports bars. Here is an example of what appears in the search results:

Sydney’s Top 5 Sports Bars – Features – Bars & Pubs – Time Out Sydney

Sydney’s Top 5 Sports Bars. published on 25 Mar 2009. 1 The Coogee Bay Hotel Coogee. Take your pick of sports viewing with newly refurbished sports bar …

www.au.timeout.com/sydney/bars/…/sydneys-top-5-sports-bars

This is what appears in the Google index for Sydney sports bars. Notice that the words contained in the search phrase Sydney sports bars are bolded in the listing. The web page’s title is at the top, the description is in the middle and the last part of the listing is the link to that web page. Web page titles and descriptions are part of on page optimisation.u

When we pull together an on page optimisation for your website it includes an onpage SEO plan for every page on the website. The overall goal is to get high ranking for your page, but there is also an equally important goal: to get the reader to open up that link so they can read the content on that particular web page. It doesn’t do your business any good to rank in the #1 spot when no one opens the link to browse your website.

A well planned on page optimisation strategy means having those snippets of information written in a manner that generates curiosity or compels the reader to open up the link to get to your website.