OFF PAGE OPTIMISATION—LINK BUILDING FOR RELEVANT KEYWORDS

A search engine optimisation strategy includes a plan for on page optimisation and off page optimisation. First, you build a website using strong on page optimisation strategies as well as meaningful content. This helps search engines index your pages quickly. Your pages are informative as well crafted for keyword optimisation. The next stage to getting your pages to rank at the top of searches is to use off page optimisation techniques.

WHAT IS OFF PAGE SEARCH ENGINE OPTIMISATION?

Off page optimisation is also referred to as offpage SEO or offsite SEO. Basically, offpage optimisation consists of links that point back to your website or internal web pages. The best links are those which come from high ranking websites that are relevant to your website niche and the links are built using relevant keywords.

Think of offsite SEO as building authority for your business. Every link that points to your website from another website is a vote cast for yours. The more votes or links pointing back to your website the better. This is the essence off page optimisation. The search engine programs consider these links as proof that your site has authority for your niche topic. Think of off page optimisation as a strategy for boosting your organic search rankings by improving your authority through links or popularity votes.

PLANNING AND IDEAL OFF PAGE SEO STRATEGY

Don’t be fooled by other SEO companies promising overnight high search engine rankings. Having thousands of links from irrelevant websites is a common off page optimisation tactic that offers little benefit. If the keywords show promise for bringing in buyers to your website, there will be plenty of competition. It takes time to deploy an off page optimisation strategy to beat out the competition.

There are many ways to build links, but some techniques carry more weight than others. We create a comprehensive off page optimisation strategy that includes a variety of powerful methods.

First, in building the ideal offpage optimisation we look at sites that you are competing with for top search engine ranking. Then we evaluate the sites that are linking to your competition. Here are some details of the analysis we put into the overall off page optimisation strategy:

• What sites currently hold the top position for your main keyword phrases?
• How old are these sites?
• What is the page rank (1-10) for these sites?
• How many links are pointing to the home page and internal pages of these sites?
• What is the anchor text used in the links to these sites?
• Are the links one-way or reciprocal?
• Is the site related to your topic?

In order to beat the competition, we need to understand exactly what to go after for offsite SEO. Once this analysis of the competition’s authority is completed, we build an offpage optimisation designed to blow away the competition. Your off page optimisation plan includes the development and publishing of relevant articles, blog posts, press releases, twitters messages, Facebook messages, and text link advertisements. Within this textual content, we include keyword links pointing back to your website and internal pages. Over time, this powerful off page optimisation plan provides thousands of links pointing back to your website.