RELEVANT KEYWORD SELECTION

The fundamental approach to preparing content for webpages includes searching out keywords, or keyword phrases, that attract traffic to a website. There are a number of keyword selection tools the most popular ones being the free Google Adwords keyword selection tool, and the free Wordtracker toolset. These search engine tools keep track of words that people use when they search for information or stuff on the Web.

Think of how you look for something on the web. Many of us use Google to ‘Google’ information. Others prefer search engines like Bing or Yahoo. Those search engines garner the majority of search engine queries. Typically people enter a word into the search box, but usually they choose a phrase. That’s word or phrase is what SEO geeks refer to as keywords (aka keyword phrases).

If you have a business selling ‘steel doors’ to home owners, you’ll want to have web pages with content relevant to the topic. If your steel doors are not designed for industrial or commercial use, then you don’t want to imply that they are, so you’ll stay away from content that suggests the doors are installed in any building other than residential style buildings.

A relevant keyword selection would look something like this:

On the other hand, this selection is better for commercial or industrial applications:

Finding relevant keywords to use in your web pages is relatively easy. The next step is to look for keywords that bring in buyers to your website and then create content that weaves in the keywords in such a way as to provide interest to the reader as well as interest to search engines. This involves a skill called SEO copywriting.

So, you are ready to start, but don’t want to do the work. We’re here to answer your questions and get your website online or redesigned with great keyword selection and content.