Effective web copywriting has one primary goal – convert the visitor into a customer. While that may be obvious to many business owners, there are many web pages that do not convert. Much goes on behind the scenes in order to convert that casual visitor to a new client. A savvy web copywriter understands that the essential web content writing includes three different aspects of web copywriting:
Sales Letter Copywriting
Business copywriting involves industry knowledge the website copywriter can incorporate as meaningful and relevant information into the article or content written on a page. The information is relevant to the business. The articles, web pages, or blog posts contain topics that are rich with information people are searching for as it relates to your business products, services or concepts.
SEO copywriting is the art of finding keyword phrases that people are looking for, preferably keywords that hundreds or thousands of people are searching for. The more people that are searching for those keywords, the more potential traffic there is to capture and direct to your website. A professional copywriter may select these keywords or take the keywords provided by your SEO expert. Then the website copywriter weaves those words into the content on your web pages.
Once your web pages are ranking well, people searching for information about your niche find you on the search engine result pages. Effective website copywriting captures the attention of the visitor so that they stop to find out more about what is offered on that web page.
The fact that someone found your page amongst all the competing pages out on the Internet, not only in Australia, but anywhere in the world; is because of great search engine optimization (SEO) planning.
However, a great plan must also have just as great execution. That’s where our web copywriting services fit into the project. Keywords are critical for achieving high ranking web pages. When your web pages rank highly, people find your website in the search engine results. When that happens, they click on the link that takes them directly to your business website. The page that they land on may be a landing page written by a sales letter copywriting expert, or it may be any kind of relevant content.
Sales letter copywriting for the web is slightly different than business or SEO copywriting. This is the art of writing eye catching headlines that capture the reader’s attention and artfully take the reader through sales copy so that he or she eventually provides you with your most wanted response. That response may be a sale of an information product, or tangible product, or they may simply trade an email address in return for a free gift, coupon, training or introductory service.
So there you have it, a quick study in the art of web copywriting. Web copywriting that gets your website found and that converts the visitor into a sale or a member of your list. Total Web Designs provides sales letter copywriting services using our in-house team, but we also turn to freelance copywriting services when there is need for specific industry knowledge and SEO copywriting expertise.
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