If you have already been burned by pay per click advertising, you may find it hard to believe that it really can be an affordable adjunct to your marketing plan. However, diving into pay per click internet advertising without partnering with a qualified pay per click management service will quickly drain away your advertising reserves.
If you are unfamiliar with pay per click advertising, also known as PPC, it is the Internet form of advertising that sends the reader to the advertiser’s website when the advertisement is clicked. You, the advertiser, select keywords and create short ads that appear on pages on the Internet.
The problem is that there are a number of variables that can cause pay per click advertising to fail or blow your budget. The pay per click advertising process involves bidding on keywords that are relevant to your product, service or offer. Your PPC advertisement may use costly keywords which attract people looking for information, but not something to buy. The result is that you pay for lots of traffic to your website, but the visitors do not commit to a purchase or share an email address.
There are different pay per click advertising markets that you can leverage. There are the Search PPC ads that appear on a search engine result page, typically at the top and down the right side of the page. Also, there is Content PPC ads which appear in blogs or on websites. Instead of paying for ads on search engine result pages, you are paying for advertising space on these websites that offer content related to your keyword selection. They may also offer competing products.
Now that we’ve waved the caution flag, we’re going to invite you to power past the starting line by using pay per click advertising – guided by our pay per click experts. We have strategies designed to drive traffic to both your online or offline business using our proven pay per click advertising services.
The trick is to first create web pages rich in relevant keywords and content related to your product. Once these pages are in place, you will start to notice that your web pages are ranking highly. Now you have free traffic pulled in by these high ranking pages. Next, we’ll insert pay per click advertising into the mix to attract even more traffic.
When you turn to Total Web Designs instead of hiring an expensive PPC advertising firm, we’ll save you a truck load of cash in management fees and set-up charges. We’re also going to save you money on your pay per click advertising campaigns. We know what to choose for ‘buy’ keywords and long-tail keywords to use in your pay per click advertising.
We’ve also got you a step ahead of your competition, because you already have relevant content on your website. Web pages that are loaded with content are awarded relevancy points in pay per click advertising. This means your ads will qualify for lower costs per click even on high priced keywords.
Use Total Web Design pay per click advertising services and watch your competition fade away.
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