We understand that in order to build point of sale materials that are effective and have greater market appeal, we need to invest time into the research phase. We undertake market research into competitors, colour theory and store positioning. Total Web Design can work to any client brief and to help refine and measure the right parameters for high quality product and point of sale design.
Total Web Design can work towards an agreed budget and time-frame to produce point of sale marketing materials and product design that speaks to your target market.
Our creative concepts are kept relatively simple earlier on, to ensure that we can deliver on specific parameters. Then as we go through the POS design drafting process, we can further refine the design to your organisation’s specific needs and according to your budget and requirements.
Throughout this process we can recommend different material and finishing options as well as the appropriate dimensions for your POS design.
The end result is a point of sale design that is optimal quality and designed to be appealing to your target audience and to gain maximum impact in the retail environment. The types of point of sale marketing materials that we produce include (but aren’t limited to):