Chances are a significant part of your marketing budget is invested in attracting traffic to your website. If you aren’t experiencing an increase in sales or subscribers then you aren’t benefiting from the investment. Here are some things to evaluate on your website. If you discover you are committing some of these web design and content errors, then it’s time for a website redesign.
Say “Bye-Bye” To Visitors When Pages Are Slow to Load
Online shoppers or information seekers are not known for their patience. Think about how you feel when you sit waiting for a page to load. Do you just click away to another page? That is the typical response.
Marketing companies love to test pages and concepts. One study by the team at Gomez provided some eye-opening statistics. Four out of every ten online shoppers will abandon a website if it doesn’t load in after 3 seconds.
How do you know how fast your pages load? Testing on your own machine without clearing your browser isn’t a valid measurement. Web browsers cache web pages and it’s likely your computer has your web pages cached. Clear your browser cache before you test to delete any cached web pages.
Your web developer should have installed Google Analytics on your website. Check your analytics to learn how long people linger on your web pages. There are a number of variables that lead to poor click-through.
Below we’ve listed the most common causes of slow loading pages which are not caused by hosting issues like bandwidth constraints or network problems:
- Internal links to other websites that are down or slow to respond
- Malfunctioning or poorly coded widgets
Often a web page has a link to a website that is slow to respond. If that doesn’t get resolved, then you should break the link to that website.
Video stored on shared hosting can be slow to load. In fact, this may cause a visitor to exit before viewing it. Look at different solutions for presenting videos.
Scripts and widgets are notorious for fouling up load time. If these programs cost you visitors, get rid of them.
Image size affects load time. It’s not uncommon for novices to load up pictures that are extremely large. The resolution is great, but the size of the picture is way too large for web purposes. Scale down the size of images to kilobytes, not megabytes.
Check you sites today for these errors leading to slow load times. If you need help, give us a call today at 0433 399 29. Often a redesign not only improves web pages load time, but provides more logical navigation and focus for visitors.